ANNE ROTHSCHILD

DIGITAL HYBRID, ECO-FRIENDLY


FEEL FREE TO HAVE A LOOK AROUND. . . .
NOLET SPIRITS HARLEM LIQUEUR PRODUCT LAUNCH
NOLET SPIRITS
HARLEM LIQUEUR PRODUCT LAUNCH

Product launch for Harlem, a new shot drink from the makers of Kettle One Vodka.

This integrated campaign included a product web site, an iPhone App, a "sizzle video" and online media.

CONTRIBUTION:
Information Architecture
Interactive Design (web site, mobile site & iPhone App)
Motion Design & Animation
VIEW CREATIVE WATCH SIZZLE VIDEO
PANASONIC CONSUMER WEB SITE REDESIGN: "LEARN" MODULES
PANASONIC.COM
CONSUMER WEB SITE: LEARN MODULES

Panasonic's Consumer Web Site consists of three primary sections, Shop, Learn and Support.

The Learn Modules were created to provide consumers an engaging way in which to learn about product features and benefits.

CONTRIBUTION:
Flash & Motion Team Supervision
Interactive Design
Motion Design & Animation
VIEW CREATIVE WATCH VIDEO
PANASONIC DEW ACTION SPORTS TOUR SPONSORSHIP
PANASONIC
DEW ACTION SPORTS TOUR 2004 - 2008

Panasonic was a founding sponsor of this five-city tour that features skateboarding, fmx and bmx competitions.

Over the years, onsite activation included a 9 screen video wall, a touchscreen "Instant Win Game", product demos and video content dedicated to skate phenom Ryan Sheckler.

CONTRIBUTION:
Interactive Design
Motion Design & Animation
VIEW CREATIVE WATCH VIDEO
PANASONIC OXYRIDE BATTERIES
PANASONIC
OXYRIDE BATTERIES

Looking to engage a younger audience for Panasonic's Battery Brand, Oxyride, we created an Instant Messgae Environment (a Yahoo Media Property) and TV spots to air during broadcasts of the Dew Action Sports Tour.

The creative featured characters known as Oxymites (designed by Ayça Köseoğulları), through whose antics, the true power of Oxyride is revealed.

CONTRIBUTION:
Interactive Design
Motion Design & Animation
VIEW IM ENVIRONMENT WATCH TV SPOT
PANASONIC SUMMER OLYMPICS SPONSORSHIP
PANASONIC
2008 BEIJING SUMMER OLYMPICS

For part of a national truck tour, I created several motion pieces highlighting Pansaonic's role as the "official HD sponsor" of the 2008 Summer Olympics in Beijing.

The primary video, displayed on Panasonic's 103" Plasma, was designed to showcase Panasonic's support of athletes and broadcasters.

CONTRIBUTION:
Motion Design & Animation
VIEW CREATIVE WATCH VIDEO
NOKIA WORLD BUSINESS FORUM ACTIVATION
NOKIA
WORLD BUSINESS FORUM ACTIVATION

This video was created to support Nokia's presence at the 2008 World Business Forum. The piece was part of a larger environment depicting the "Endangered Office Space" where a "cubicle dweller" was on exhibit, going through the motions of a day at the office.

CONTRIBUTION:
Motion Design
Animation (with Eric Shearer)
WATCH VIDEO
BURGER KING WHOPPER BAR IN-STORE DIGITAL SIGNAGE
BURGER KING
WHOPPER BAR IN-STORE SIGNAGE

For the opening of the Whopper Bar in Times Square, I designed and animated a series of product highlights/ menu items. Content was segmented into day-parts, for maximum impact.

CONTRIBUTION:
Motion Design & Animation
VIEW CREATIVE
THE GAP IN-STORE SIGNAGE & KIOSK
THE GAP
IN-STORE SIGNAGE & KIOSK

For this pitch and pilot program, I created an interactive product kiosk, along with animated signage promoting the 2010 Fall/Winter Collection.

CONTRIBUTION:
Interactive Design
Programming (Action Script)
Motion Design & Animation
VIEW CREATIVE
LEVIS VIDEO WALL
LEVIS
CORPORATE HEADQUARTERS VIDEO WALL

For a video installation at Levi's Corporate Headquartes in San Francisco, I developed a series of animations and image templates. The 9-screen video wall was used to showcase Levis Collections (including Dockers and Denizen Brands).

CONTRIBUTION:
Template Design
Motion Design & Animation
VIEW CREATIVE
BLURTS APPLICATION DESIGN
BLURTS
SOCIAL ONLINE AUDIO TOOL

Information architecture and application design for Blurts, an online "social" application for recording and posting audio comments, status updates, photo annotations, etc.

CONTRIBUTION:
Information Architecture
Application Design
Motion Design & Animation
VIEW CREATIVE
FUSION I/O VIDEO WALL
FUSION I/O
16 SCREEN VIDEO WALL

For Fusion i/o, maker of solid-state hard drives, I designed and supervised production of a 16 screen video wall for use at trade shows.

CONTRIBUTION:
Motion Design
Animation Team Supervision
Animation (with Robert Paynter and George Harbeson)
VIEW CREATIVE WATCH VIDEO
UBISOFT HELL'S HIGHWAY LAUNCH - WEB SITE & CUSTOMIZABLE VIDEO
UBISOFT
HELL'S HIGHWAY LAUNCH - WEB SITE & CUSTOMIZABLE VIDEO

For the Brothers in Arms launch of Ubisoft's World War II game, Hell's Highway, we created a customizable "recruitment" video and accompanying web site.

CONTRIBUTION:
Design (with Frankie Pugliese)
Motion Design & Animation
VIEW CREATIVE
i4C MOTION DESIGN: WOMAN, THY NAME IS...
i4C
WOMAN THY NAME IS ENTREPRENEUR

The i4C Campaign is a project designed to promote entrepreneurship by providing logistical support for startups. This video was created as a means of encouraging women to create businesses of their own.

CONTRIBUTION:
Motion Design & Animation
VIEW CREATIVE WATCH VIDEO
BEARING POINT MOTION DESIGN: DYNASCAN DISPLAY
BEARING POINT
DYNASCAN ANIMATION 2007 MD CONFERENCE

This is an animation created to play on a cylindrical display called the Dynascan. The messaging supported BearingPoint's core values as a company, and served as an internal rallying cry at the company's annual Managing Directors' meeting in 2007.

CONTRIBUTION:
Motion Design (with Yulia Parshina) & Animation
WATCH VIDEO
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